Carefully targeted reimbursement strategies are key to successfully launching new medical products in today's cost-conscious health care environment. Our understanding about creating a favorable outcome enables Lash Group to help clients map such strategies—from planning through implementation and ongoing support.

Besides examining the reimbursement environment for new health care products and technologies through candid discussions with payers and providers, our comprehensive approach also entails:

• analyzing existing coding options
• researching payer coverage and reimbursement policies
• examining payment levels for relevant product and procedure codes
• evaluating changes and trends in health care policy
• conducting comprehensive reimbursement assessments
• developing strategies for new product/procedure codes, public and private payer educational efforts, payer advisory panels, reimbursement education, practice management tools, and ongoing reimbursement support
• customizing, implementing, and managing product support services