Lash Group's Payer Policy Group addresses unusual coding, coverage, or payment issues related to new technologies. Ours is an educational approach that relies on developing personal relationships with senior officials who represent key public and private payers. Besides making them aware of the products themselves and anticipating reimbursement challenges in advance, we solicit their input. By informing and involving these players, Lash helps identify how new technologies may be covered and reimbursed within existing health care policy.