
JULY
CBI's 3rd Annual Summit on Evolving the Pharma Sales Model
July 28-29, 2010
Philadelphia, PA
Susan Parker and Donna Gilbert of Xcenda will present "Maximizing Sales Through Optimal Utilization of Educational Resources". They will discuss how manufacturers can offer their sales force a playbook of educational programs that focus on the business of healthcare as an effective tactic to increase access to physician customers. In this session, discover how to develop programs related to practice management efficiencies, reimbursement, and current healthcare trends.
Join them to hear about specialty pharmaceutical case examples that highlight how manufacturers can achieve successful ROI through programs. Specifically, these reimbursement education experts will discuss how to:
Identify key staff and their role to customize education
Profile sites to provide targeted education that impacts sales
Explore how to optimize program topic, site selection, and scheduling
Understand how to maximize the impact of new sales aids by utilizing live or Web-ex introductions
Maximize efficiency by consolidating or repurposing items in the sales toolkit
Outsourcing field personnel with specific skills and expertise
For agenda and registration information, click here.
CBI Conference: Forum on Strategic Distribution Planning for Specialty Products
September 23 - 24
Philadelphia, PA
Peyton Howell, MHA, President, Consulting Services, AmerisourceBergen Corporation will be presenting "What’s So Special about Specialty — Examine Trends in the Specialty Market and Distribution Arrangements"
Specialty products are dominating pipelines with sales expected to grow at twice the rate of traditional products over the coming years. With this, new distribution models are developing and some channels, like specialty pharmacies, are becoming even more prevalent. Further, with the passage of healthcare reform in March, there are additional changes to take into consideration that many believe should impact the specialty market and its key stakeholders.
For agenda and registration information, click here.
OCTOBER
Eyeforpharma Conference: 7th Annual Patient Adherence & Engagement Summit
October 19-20
Philadelphia, PA
Jan Nielsen and Derek Cothran will be presenting "Healthcare Reform and its Impact on Adherence Services"
For agenda and registration information, click here.
Please email us for information regarding a discount for this event.
