Creating Value with Hub Models: Part 1 - Building the Hub
By Lash Group |
What is a hub model?
Setting up the platform
To arrive at the most effective design when building a hub model, manufacturers need to answer a number of questions about their product and its life cycle, specifically looking at:
- Provider specialty and business practices
- Cost of product
- Competitive advantages
- Patient and provider acclimation to technology
- Distribution channel and the nature of the network
- Support network partner selection and service/contract requirements
Defining optimal outcomes
In addition to evaluating product needs, it will be critical for manufacturers to work with their service provider to define optimal outcomes. For example, is your goal to address multiple access barriers through one solution? Lash Group data demonstrates that this can lead to improved outcomes. And while specific solutions like co-pay support and clinical adherence are most likely to incrementally improve outcomes, when strategically packaged these outcomes are even better.
Key indicators for the success of a program can include:
▪ Speed to fill
▪ Duration of therapy
▪ Prescription triage
▪ Patient average copay
▪ Prescription abandonment
A successful program should show better results in these areas than a specialty pharmacy acting alone. The hub model allows for resources to aid patients who are unable to afford out-of-pocket costs, such as copay and patient assistance program assessment, that the specialty pharmacy cannot provide.
Once goals and needs are defined, Lash Group can not only design a program that is scalable to patient and provider needs, but also tailor reimbursement strategies and health economic models to support coding, coverage and payment for products. Our integrated solutions also streamline access for patients and providers by allowing manufacturers to answer questions and provide service within the hub while aggregating data for better analysis.
Fine-tuning at each touchpoint
When considering where program design has the greatest impact, it’s also important for manufacturers to closely evaluate each step of treatment and where to add value. For example, positioning clinical resources, like nurses, can be an innovative way to touch patients to provide education that impacts adherence during ongoing therapy. And, as in the example below, interjecting service at the clinical level can ease the administrative burden on manufacturers and establish a true patient-to-program relationship.
Helping manufacturers build value
When it comes to setting up an optimally designed program approach, outcomes are accomplished once we
understand the patient experience and key objectives of each stakeholder, and customer-facing services must be
centrally aligned and coordinated to create a positive experience and produce the desired outcomes. Setting up the
hub delivery platform the right way means defining those outcomes first, then evaluating how to interject value to
achieve the desired results.
From program design through the duration of therapy, Lash Group has the unique ability to provide a comprehensive solution through a single point of contact. We can deconstruct a service model to understand the opportunity to deliver value for both patient and brand, and we apply technology like e-services to support the business process of the prescriber and payer ability to accept transactions. It’s all driven by our Patients First customer service philosophy, which ensures that Lash Group solutions are designed to truly create value and quality service for patients.
In Part II of our Hub Models executive brief series, we’ll examine proven outcomes of the hub model approach and benefits for each stakeholder.