Digital Innovation is Leading the Charge to Better Patient Outcomes

FiercePharma |

“You can have the greatest technology, but it can’t stand on its own,” Tommy Bramley, President of the Lash Group, said. “That’s where we really excel, being able to balance technology and our associates, and our ability to scale on both sides of the equation.”

The digital revolution has transformed the healthcare industry by fundamentally reshaping how pharmaceutical manufacturers operate in portfolio planning, drug development, direct-to-patient marketing, reimbursement, brand building and other vitally important areas.

While technological innovations continue to shape and re-shape the industry on an almost daily basis, the digital transformation in healthcare is only the momentum toward the ultimate goal—improved patient outcomes.