March 11, 2013
Developing Programs for the Underinsured
Changing Viewpoints: Developing patient support services for the changing needs of the uninsured and underinsured.
The number of underinsured Americans is expected to jump dramatically in the coming years. Pharmaceutical manufacturers must now take a hard look at their patient assistance programs as well as their co-pay programs and implement strategies that will ensure ongoing product access and adherence for this population. Lash Group Vice President Morris Lumpkin shares the barriers these manufacturers face and best practices for positive results.