Senior Director, Marketing
Rose Herring, Senior Director of Marketing, brings expertise in strategic communication and marketing promotion to support Lash Group's current and future growth in patient services. She works closely with the strategy, product, and business development teams to ensure Lash Group services and solutions are represented in a clear and accurate way, with the goal of increasing brand awareness and knowledge of Lash Group's value proposition.
With extensive experience in the pharmaceutical and healthcare industries, Ms. Herring guides her team in the delivery of strategic marketing programs through the management of externally facing channels including website, social media, advertising, product support, and conference planning.
Before joining Lash Group, Ms. Herring served as the Senior Marketing Director for Atrium Health where she was responsible for leading a team of marketing and sales professionals that developed and executed a strategy to promote awareness, positive reputation, and growth of specialty care services for the $10B health system. Prior to that, Ms. Herring spent 13+ years at a leading pharmaceutical company, Merck & Co., Inc. where she served in a variety of roles including sales, training, and marketing business planning.
Ms. Herring has been a national speaker on topics related to healthcare marketing and physician engagement strategies.
She graduated with honors from The George Washington University with a Bachelor of Arts.